hum hum

Mexico City, Mexico

Branding

hum hum is a Mexican brand for a digital product. We developed every aspect of the branding strategy; the business model, the structure, the organization, the market studio and the whole plan were worked on a social entrepreneurship diplomate at Universidad Iberoamericana and the La Caja Rota business project incubator (selected out of more than 130 startups and winning 5th place in pitch contest).

The main product is a nutrition app to connect users with a nutritionist who fits the needs of the patient. It has a gamification section and a link to share results on social media such as facebook and instagram.

The brand was designed starting from the naming, and succesfully registered under the Mexican Institute of the Intelectual Property.

The design of the whole brand, the look and feel, the UX through flow diagrams and the UI were also designed for this project.

2020